Video
SHOT Show 2025 Recap: How Retail Technology is Innovating and Changing the Game of FFL Retail
The SHOT Show is a must-attend event for anyone and everyone who is in the FFL retail industry and 2025 was the greatest year yet!
The firearms industry is really at a pivotal point, really leaning into retail technology in new ways and data seems to be the driving factor.
This week at SHOT Show 2025, we really used the time to sit down with so many of our industry partners from manufacturers like Sig Sauer to suppliers like Sport South and how can we help our dealers utilize their own data to run their businesses better.
Jason Wright, VP of Marketing at Sig Sauer
We’re so excited to be back at SHOT Show this year.
Everybody’s looking for new opportunities, new ways to be successful.
Things like our partnership with Celerant is exactly what customers need.
Cullen Gilbert, VP of Supply Chain at Sports South
It’s the best time we get to interface with our dealers.
And with the new Sports South announcement of Smart Ordering in partnership with Celerant, we definitely couldn’t miss this year.
Benjamin Nelson, CEO and Founder at OtterText
Ranges, eCommerce, manufacturers.
It’s nice to see everyone utilizing and adapting to new technology, as well as text marketing, better communication, apps, and everything in between.
FFL Dealers Who Can Evolve Have the Best Chance of Success
One thing that has not changed is that the most successful dealers are the ones who can evolve.
There’s so many new initiatives across the industry for this coming year.
Jeff Tesch, Director of Business Development at Guns.com
The Guns.com and Celerant integration allows dealers to quickly scale and get listings up on the site and in front of millions of consumers.
And that’s why really the future of selling guns through any marketplace is really through an integration.
Brady Kirkpatrick, Founder of Gun Made
Gun Made believes it’s just great seeing like more tech come into the industry, more solutions. It makes it easier for manufacturers, gun stores, and give the local mom and pop shops the opportunity to compete with all the big box stores.
Aaron Keating, CIO and VP of Technology at Lipsey’s
If any dealers out there are hesitant about dipping their toe into retail technology and getting their digital platforms updated, you can rest assured with Celerant, it’s going to work.
Seeing How the Firearms Retail is Rapidly Growing
Walking the floor this week at the show, seeing all the technology and the innovation, you can really see where the industry is going, and we’re excited to be a part of it!
